It is a function of such things as image, message recall, visual and audio appeal, and so on. A comparison of the two media schedules resulting from items 1 and 4, respectively.The exposure rating is viewed as a measure of the value of the ad to both existing customers and potential new customers. The resulting media schedule if the objective of the advertising campaign was to maximize the number of potential new customers reached instead of maximizing the total exposure rating.ĥ. What do the ranges indicate about how sensitive the recommended solution is to HJ's exposure rating coefficients?Ĥ. A discussion of the ranges for the objective function coefficients. A discussion of how the total exposure would change if an additional $10,000 were added to the advertising budget.ģ. Show the total exposure and indicate the total number of potential new customers reached.Ģ. A schedule showing the recommended number of television, radio, and newspaper advertisements and the budget allocation for each medium. Include a discussion of the following items in your report:ġ. HJ agreed to work with these guidelines and provide a recommendation as to how the $279,000 advertising budget should be allocated among television, radio, and newspaper advertising.ĭevelop a model that can be used to determine the advertising budget allocation for the Flamingo Grill.
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